Ethical Marketing – What Is It?
What is ethical marketing?
Ethical marketing is really all about morals and how a business or individual chooses to operate.
In the online world there has recently been a glut of rather dubious practices. Especially in the information products section.
Sales pages which promise the earth and which are so well created it is difficult not to believe them, are being professionally created using actors to draw you into their sales funnel.
If you operate outside the term ‘ethical’ then you need to watch out. You might have some short-term success but consumers are now buying products and services based on how ethical the marketer is.
As the Ethical Marketer is all about online Internet Marketers there is no need to get into the ethics of large manufacturers and whether they are exploiting children in the manufacture of their products. That is something far outside this sites remit along with other dubious practices.
The Ethical Marketer was created to bring to the world a list of ethical marketers and not to point the finger at individuals who are not ethical.
It is our belief that the cream will rise to the top and the dregs will sink to the bottom. If any information on this site is of any help to anyone then it will be all worthwhile.
Filed under: Ethical Marketing
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